What sort of woman spends £25,000 on clothes and RETURNS £20,000 of them? ‘Serial returners’ send back most of what they buy online – driving up prices for the rest of us
- Up to 40 per cent of all online fashion purchases are returned
- Singer Parry Ray, 46, who lives with her husband, Jotty, 48, buys £25,000 of clothes and returns £20,000 of them
- And Kimberley Woodhouse, 49, an office manager who lives in Kent, buys £15,000 and returns £14,500
You may not be one – but chances are you will know one. Women who spend thousands a year buying clothes online that they have no intention of keeping. They are known as the serial returners – and they are on the rise.
According to industry figures, up to 40 per cent of all online fashion purchases are returned while 63 per cent of women have returned an item within the last six months.
Barclaycard say that 30 per cent of us deliberately over-buy and plan to return purchases.
Katherine Busby, 37, lives near York with her partner, Jerry, 47, who works in finance. She stays at home with her baby daughter, Orlaith who is eight months old
But while swapping a crowded changing room for trying on items in your bedroom may seem a vast improvement, serial returners – especially those who even wear clothes before sending them back – are costing us all.
For experts now say clothes prices are rising in an attempt to recoup profits.
Singer Parry Ray, 46, lives with her husband, Jotty, 48, who works in finance, and their two teenage children in South London.
It comes as no surprise that retailers are feeling the pinch. As I watch the steady stream of couriers pound the path to our house, I’m surprised anybody is making a profit from online clothes. If I’m representative of women, the cost of my returns to companies is surely outweighing the profits made.
I like to feel ahead of the curve fashion-wise, but as a working mother I don’t have time to take a day off to wander up the King’s Road.
Singer Parry Ray, 46, lives with her husband, Jotty, 48, who works in finance, and their two teenage children in South London
Kimberley Woodhouse, 49, is an office manager who lives in Kent with her two teenage children.
After a long day at work, the sight of a parcel in the hall gives me extra energy and happiness that carries me through supper and tidying up, knowing that there’s a little treat for me (or one of my children). It doesn’t matter that I may not keep it.
I suspect I’m a shopaholic, but as I spend little actual money, what’s the harm? It’s all about the thrill of clicking on check-out and the anticipation of receiving exciting parcels. Every day can be like Christmas Day if you buy enough!