Ah yes, there’s nothing like a good game of tennis while sporting a pair of pointy cotton hats glued to your bosom. I had the pleasure of digging up an actual fashion feature that Life magazine ran in 1949 on the latest brassiere to hit the market, called the Posĕs (pronounced “pose-ease”). Advertised as both bra and bikini, the “discrete” frilled cups were backed with a specially developed adhesive strong enough to keep everything in place during even the most vigorous games of racket ball, but also painless and easy to remove. Oh what’s that you say? Did they come in an array of colours and patterns?
Why yes, they did indeed. Here’s inventor Charles L Langs, Detroit industrialist and Yale graduate, who came up with the idea while watching his wife Mary fidgeting with the straps of her regular old swimsuit. She must have been glowing with pride when her husband turned her collection of doilies into a collection of stick-on bra cups.
It was claimed the cups would stay on even if its wearer jumped into the swimming pool from a 10-foot diving board. Huh, that must be some pretty effective adhesive. The claim about “painless removal” was of course, not likely tested on the inventor’s own chest. Minor details!